Origin and History

Jhooli is also known as Potli or Batua and has been in use since the Vedic period. It is evident from Ramayana and Mahabharata that Jhooli was used by Lord Rama and Arjuna and also by Lord Krishna.

The Jhooli bag has evolved from their early humble beginnings into an elegant fashion statement. Bollywood stars are often seen accessorizing with a Jhooli in red carpet events. People often find it difficult to find an appropriate bag which will complement their ethnic attire, be it a saree, lehenga or salwar suits. They are lightweight and can be easily wrapped around the wrist using their drawstrings. You can easily carry your mobile phones and other necessities in them. Jhooli comes in various sizes and colours, each distinctly different from the other in their make and use. There is always a right Jhooli for you no matter what the occasion.